Proposal for Fjord Bohemia

Marketing Services
for your e-shop and social media

Product photography, recipe videos, social media management.
All in one place.

What we found

We reviewed your website, e-shop, and social media. You have a great product and a strong market position - one of the largest fish processors in Central Europe, with MSC, ASC, and IFS certifications.

However, your online presence has room for improvement.

  • Product photos don't sell the premium quality you offer
  • Recipes have photos, but the visual style could be more consistent
  • Social media is active, but the visual style has potential to be more cohesive
  • Missing behind-the-scenes - customers don't see your production, team, process
  • No video content

And that's exactly what we can help with.

How it works: Check the services you're interested in. The price is automatically calculated in the bottom bar.

What we offer

One-time services and monthly collaboration

Product photography for e-shop

750 CZK/h + 500 CZK travel/day

Consistent visual style for all products. Photos that sell freshness and quality.

  • On-site shooting in Čakovice
  • Post-production
  • Consistent background and style
Example: 60 products = approx. 5 hours of work = 3,750 CZK + 500 CZK travel = 4,250 CZK

Recipe videos

1,200 CZK/video

Short vertical videos for social media - recipes filmed at Letňanská Terasa.

  • Filming at Letňanská Terasa
  • Editing and post-production
  • Voiceover
  • Subtitles
  • Export for Instagram Reels / TikTok / YouTube Shorts
  • Bonus: Lifestyle food photos included during filming
Example: 5 recipes = 6,000 CZK (+ lifestyle photos free)

Social media management monthly

5,000 CZK/month

Content creation and publishing on your profiles.

  • 8 posts/month
  • 12 stories/month
  • Copywriting
  • Planning and publishing
Note: We use content from video shoots and product photography. If new visual content is needed, we charge the same as product photography (750 CZK/h) + travel if outside Letňany.

Content strategy

10,000 CZK (one-time)

A plan for what and how to communicate - before we start publishing.

  • Current state audit
  • Topic proposals → validation with you → final calendar
  • Content calendar for the whole year
  • Considers seasonality (carp for Christmas, light salads in summer...)
  • Distinguishes B2B vs B2C content
  • Determines what goes on social media vs newsletter

Newsletter monthly

2,000 CZK/month

Regular communication with your database.

  • 2 newsletters per month
  • Highlights from strategy topics
  • Notifications about new recipes on the blog
  • Copywriting and production
Note: Newsletter is closely tied to Content strategy - we draw from topics we defined together.

Add-ons (optional)

Additional services we can provide

B2B section - design

8,000 CZK

UX design + wireframe landing page for HoReCa clients. Implementation on your side (Shoptet).

B2B section - complete

18,000 CZK (negotiable)

Design + implementation on a separate subdomain. Price depends on technical possibilities.

E-shop UX consultation

6,000 CZK

Analysis and recommendations. Quick wins within Shoptet.

This is how it could look

Example of consistent visual style on Instagram

Fjord
fjord.bohemia
Post 1
Foto 1
Fjord
fjord.bohemia
Post 2
Foto 2
Fjord
fjord.bohemia

Newsletter example

Recommended starter package

Content strategy 10,000 CZK
Product photography (1 day in Čakovice) 6,500 CZK
Recipe videos (5 pcs) 6,000 CZK
Social media management - 1 month 5,000 CZK
Newsletter - 1 month 2,000 CZK
Total 29,500 CZK
+ ongoing monthly
7,000 CZK

Need more than marketing?

We also offer complete branding workshops – from brand strategy through logo design to visual identity.

Learn more

How it works

1

Kick-off meeting

We'll go through priorities and goals. Agree on scope and timeline.

2

Strategy

We'll prepare topic proposals. You'll add input and answer questions.

3

Production

Photos in Čakovice, video at Terasa. Ongoing review.

4

Ongoing

Social media and newsletter run monthly.

Terms

Payment

  • One-time items: 50% deposit, 50% on delivery
  • Monthly services: invoiced at the beginning of the month

What we need from you

  • Products ready on the day of shooting
  • Contact person on site
  • Access to social media and newsletter tool

If products aren't ready

  • Shooting will proceed with available products
  • Additional shooting = another session at the same terms

Changes after delivery

  • 1 round of revisions included
  • Additional changes = hourly rate (750 CZK/h)

Why us

📍

We're nearby

Letňany ↔ Čakovice = 5 minutes

🤝

We know your business

We work with Letňanská Terasa

🛒

We understand e-commerce

We know what works on web and social media

Next step

Let's schedule a short meeting (30 min) at your place in Čakovice. We'll go through your priorities, you'll show us the space and products, and we'll finalize scope and timeline.

Jakub Hájek
jakubhajek.rocks
Selected services 0
One-time 0 CZK
Monthly 0 CZK